Photos Photiades Group was founded in Cyprus in 1942 and since then, it has grown into one of the most successful and fastest evolving groups of companies operating in Central, Eastern and South Eastern Europe.
Over 1,100 people work for the group, which has a strong leadership presence in the fields of beverages production and distribution.
The Group has diversified interests including the brewing of Carlsberg beer under license and the distribution of Spirits and Beverages in partnership with Diageo, Campari, Moët Hennessy, Jose Cuervo and many others serving On-Trade, Off-Trade and Wholesale customers.
Photos Photiades Distributors (“PPD”) aims to transform its Execution Standards by introducing data-driven Sales Planning, Sales Execution and Order Capture. PPD is seeking to operationalise a richly segmented customer strategy with the ambition to drive increase in Numeric Distribution and Execution Standards Compliance that will directly impact both Top-Line and Bottom-Line outcomes.
With its primary focus on Cyprus, PPD seeks to standardise the way Revenue Growth Management and Sales work together. PPD wishes to address the optimum assortment, touchpoint, segmentation and to dynamically apply the optimum Execution Standards for both its On-Trade and Off-Trade customers.
Today’s approach is no longer viable as it relies on overly manual spreadsheets, back office SAP and manually created BI dashboards with continuous training required to improve sales visit outcomes.
“Introducing a streamlined and data driven approach will bring enormous value to our business, our partners and most of all our customers who we can better serve by helping them understand consumer behaviour and optimising their approach to maximise the revenue opportunity wherever they are located”, Constantinos Andreou, Group Business Manager, stated.
Phase 1: Cyprus - Sales Visit Planning, Segmented Execution & Collections: This initial phase will directly Improve Standards in Sales Execution and introduce real-time visibility allowing PPD to act quickly to market needs.
Phase 2: Cyprus - Order Capture, Segment Discount & Trade Promotion Management: This phase will enable PPD to ensure that the right brands are sold into the right venues at prices that optimise the true value to the customer of each brand and format.
Phase 3: Indirect Markets in Central Europe - This will connect Wholesalers across the region enabling the tracking of real-time stock levels and sell-out information. It will automate payment accruals for promotions agreed to by wholesalers and customers and will build a real-time understanding of investment and payback by category for each individual market and the region as a whole.
Executing the Standards set by Revenue Growth Management teams is the first step towards PPD’s digital transformation.
Having proven the real-time and segmented execution strategy with the sales teams, PPD will replicate the gains in visibility and agility across the Central European region with the different Routes to Market and commercial models.
PPD is also partnering with Aforza to investigate Machine-Learning driven predictions to optimise how ‘white-space’ opportunities can be captured in new categories, changes to assortment and predictions of the perfect Order and pricing.
The Aforza platform delivers a comprehensive combination of insight generation that is fed directly to the users whether in the field, or office based to enable data-driven decisions that directly impact profitability and investment decision making.
This innovative vision serves to elevate Photos Photiades Distributors as leaders in their market, serving Customers in a way that proactively drives value for all stakeholders across their network.
Why not watch a brief demo to see the impact our solution could have on your end-to-end Trade Promotion Management and Retail Execution efforts.